In a tech-savvy world where there’s a mobile app for everything from ordering a meal at your favourite restaurant to sending a parcel, how do you know if developing a mobile app is right for your business?
Whilst you’re trying to build your small business it can sometimes feel overwhelming to keep up with the latest digital trends. With your customers spending even more time than ever on their smartphones, developing an app could give you access to some great features that will allow you to connect with your customers like never before.
Take a look at some of the top reasons you should think about mobile app development for your business:
4 Reasons Why Your Business Needs a Mobile App
1) Boost Revenue and Sales
Recent research has shown that 66% of all mobile sales are made through mobile apps, and with 2020 seeing a shift towards online shopping like never before, it makes sense to give your customers as many ways of shopping and communicating with you as possible.
Having a mobile app can greatly increase your digital presence too, helping you reach the almost 7 billion smartphones in use around the globe, getting you more clicks, and giving your customers a convenient way to shop or link to your website.
2) Personalisation With a Capital ‘P’
The great thing about a mobile app is that your customers can get an incredibly personalised experience.
The gold-standard of great customer service, your customers can clearly define their preferences when they start using your mobile app, enabling you to serve them customised content which will see their engagement levels go through the roof.
You can even offer your customers content based on their location in real-time, enabling you to show them personalised deals when they’re near to one of your stores for example.
Convenience, a personal approach, and loads of opportunity for your customers to give you feedback will also help you to maximise your customer loyalty.
3) Engage Your Customers - Fast!
Giving your customers a seamless experience by enabling them to use your mobile app both on and offline, apps are usually around 1.5 times faster than mobile websites which all makes for great all-round customer experience.
In a fast-paced world where customers want to find products they need quickly or book services easily, a mobile app could really make a difference to your conversion potential.
4) Build Your Brand Identity
Mobile app design gives you way more freedom than a website which relies on browsers to support their functions.
As well as enabling gestures such as swipe, drag, and pinch, which makes the experience really user friendly, you can design your mobile app in any way you want to give your customers the best version of your brand identity.
To App or Not to App?
By 2021 an estimated 352.9 billion apps will be downloaded every year generating a staggering £103 billion in revenue.
Before you commit time and money to your mobile app development, you should ask yourself a few questions to decide whether building your mobile app really is a sound business strategy and not just an effort to stay on-trend.
Things you need to consider are:
Can you create the functionality you want with a responsive mobile site?
If the answer is ‘yes’, then you should consider putting any investment towards making your mobile site as good as it possibly can be. If you want to do some more advanced stuff like sending rich push notifications or adding augmented reality for example, then it’s more likely that an app would be the best way to go.
Do you need an app right now?
Yes, an app might be a really cool idea for your business and give you access to some great features that your mobile site can only dream of, but apps can come with a high price tag that your business might not be ready for.
Before getting too excited about what your mobile app design might look like, ask yourself how much profit you can expect your mobile app to make and whether it’s worth the expenditure.
Is an app right for your target demographic?
Your app might be all-singing-and-dancing with the latest 5G technology, boast some futuristic artificial intelligence, and feature some really cool personalisation. However, if your customers aren’t the type who will give away precious space on their smartphone for an app, then it might not be the right way for you to go.
Taking some time to research how many of your customers access your site via mobile should give you some of the answers you’re looking for.
So does your business really need a mobile app?
For lots of businesses, mobile app development can be an obvious next step. There’s no doubt that building a mobile app can offer great returns for your business, as well as giving you another great tool in your multi-channel marketing arsenal.
Take a Look at the Parcel2Go App
Giving you the best possible parcel delivery service experience in the palm of your hand, you can book, track and trace a courier service securely with our unique courier comparison app.
Where Can I Download the App?
We always value your feedback to help us improve and develop our app, please feel free to contact us with any suggestions or thoughts: firstname.lastname@example.org