How to Sell More on TikTok for UK Businesses

27 June 2025 | Editor's Pick | Most Popular | Business | Tips and Guides

Author: Parcel2Go.com

So, you’ve set up your TikTok shop, now how do you maximise your sales?

There are loads of tips and tricks out there, but we’ve narrowed it down to our top picks for boosting customer engagement, growing your revenue, and amplifying your reach.

Let’s take a look.

How Do You Sell on TikTok Shop?

Getting set up to sell on TikTok Shop is easy—you don’t need to be a technical genius, and you can be up and running in around 30 minutes.

Having a TikTok shop will help you:

• Reach a wider audience of engaged customers

• Get your products in front of the right audience and help you break into niche communities

• Boost views and customer engagement by participating in trends

• Grow your fan-base by collaborating with influencers and content creators

• Build trust, increase visibility, and boost your credibility

It’s free to register as a TikTok seller. Need help getting started? See how you can set up your own TikTok shop!

4 Steps to Boost Your TikTok Shop Listings

Effective for any TikTok shop seller, whether you’ve had your store for ages or are just starting out, these top tips will help you boost sales and grow your customer base.

1. Set up a professional profile

One of the first things you should do to optimise your TikTok shop is to make your profile and your brand’s digital shopfront polished and professional looking.

Your profile is literally your shop window. You want to attract customers with a bio that’s distinctive, informative and on-brand.

Well-chosen keywords that relate to the products or services you’re selling will help new customers find your store by boosting your ranking with TikTok’s algorithm. Be aware that you have limited space to use here, so choose your keywords effectively!

Once your bio’s complete, focus on your profile picture and banner. The same rule applies to these images as your product images—make sure the resolution is high, and that the photograph is appealing. Your logo is a great choice for a profile picture, but whatever you choose, make sure it fits with your branding.

2. Write detailed and keyword-rich descriptions

Good SEO makes it easier for your customers to find your content and navigate to your shop. You can use your product descriptions to build on your SEO strategy while describing your items.

Remember that your descriptions need to be engaging and readable. Aim to give your customers the key benefits of your products and what problems they can solve for them.

Go easy on the keywords though. Keyword stuffing can make your descriptions sound awkward and could negatively affect your ranking.

3. Create engaging and authentic content

High-quality videos

To make a high-quality video for TikTok shop you should:

• Engage your users with a compelling hook. You need to make an impression in the first few seconds, so try opening with a surprising detail, a question, or a stunning visual. Structure your content so it tells a story of what problems your product will solve for your customers.

• Show your products in action. Unboxing or product demo videos are always a big hit. Demos will help you showcase the unique features of your items and allow your customers to imagine using your products themselves.

• Make the most of TikTok’s editing tools. A video that’s visually appealing will capture your audience’s attention. Effects like fast cuts and slow motion help you show off your individual flair.

• Stick to the point. You only have 15 to 30 seconds to get your message across, so make it snappy. Being brief and direct is key—and remember to always keep things simple.

• Caption it. As well as getting attention, captions direct your customers to your TikTok Shop.

Clear calls to actions

Using ‘Shop Now’ buttons in your content will make it super easy for customers to navigate to your shop and make a purchase with just a few taps.

Try phrases like ‘swipe up to shop’ or ‘click the link to buy now’.

Use trending sounds and hashtags

Just like on other social media platforms, hashtags can help customers find your shop when they search for specific products or trends.

To use hashtags effectively, research the popular or trending hashtags in your niche. You want to aim for a mix of broad, specific, and trending hashtags. You could also include branded hashtags to boost your customer engagement.

Adding trending sounds to your content can maximise your reach—and even help you go viral. Finding trending TikTok sounds is easy.

All you need to do is type a relevant keyword in the search bar, navigate to the sounds tab and browse through to find a sound that suits your content. You can also search for hashtags and even take your research outside TikTok and check Spotify.

4. Use TikTok shop features to your advantage

Shoppable videos

Brands using shoppable videos sell 3.4 times more products.

By including shopping links in your TikTok videos, your customers will be able to click through and buy the products features directly from your content. They’re great for boosting conversion rates.

Remember, native TikTok videos perform better than content repurposed from Instagram or YouTube.

TikTok LIVE streaming

Going Live on TikTok is the perfect way to get your customers involved in Q&A sessions, product demos, challenges, or interactive games.

As long as you’re over 18 and have over 1,000 followers, you can go live.

You can promote your product range during a TikTok Live and link customers to your TikTok shop, creating a consistent revenue stream whilst building your audience.

Aim for sessions of 30-60 minutes during peak times and choose a topic that encourages audience participation. You can boost engagement even further by collaborating with influencers.

TikTok Ads

There are plenty of options when it comes to TikTok Ads.

If you’re selling a physical product, want to run your ads seamlessly alongside organic videos, and want to boost engagement while driving top-of-funnel awareness, then TikTok Spark Ads could be for you.

The power of creator ads is huge on TikTok, and creator-based Spark Ads claim far higher completion, engagement, and conversion rates than other forms of TikTok ads.

Instead of creating ads from scratch, Spark Ads lets you amplify organic posts from your own account or from creators you work with. The resulting ads feel more trustworthy and familiar to your users.

Shipping Tips for TikTok shop Sellers

You can choose to use TikTok shipping to send your items out, or you can expand your shipping options by sending with Parcel2Go.

Our prices start from only £1.99 exc VAT, and we’re proud to offer a range of services suitable for selling on TikTok.

Our top tip for TikTok Shop sellers who send their parcels with Parcel2Go, is to integrate with Smart Send, our free shipping management tool.

Not only will you get access to our cheapest shipping rates, we’ll also help you save time by automating your TikTok shipping, providing a range of parcel services to suit your products and supplying regular tracking updates to your customers to keep them satisfied!

Sound good? Book a demo to discover more about Smart Send today.

How long does TikTok shop take to deliver?

With TikTok Shop, shipping can take up to 7 days in the UK, and between 7-21 days if you’re sending an international parcel.

When you send your TikTok shipments with us, you can get your parcels to their destination quickly when you choose one of our next day delivery services.

How to track your TikTok shop parcel?

You can track your TikTok shop parcel quickly when you book with Parcel2Go.

Just enter your P2G reference number (you’ll find it on your confirmation email) into our tracking tool to see exactly where your parcel’s up to.

Which couriers deliver TikTok shop parcels?

You can send your parcel with any of TikTok’s approved couriers. Some of the approved couriers include:

• Royal Mail Tracked 24 and Tracked 48 only

• Evri

• DPD UK

• Yodel UK

• DHL UK

• Parcelforce

• DX Delivery

When you’re ready to sell, get a quote today to see how much Parcel2Go could save you on your TikTok shipping.