Tips For New Ebay Sellers

So you’ve decided to sell on eBay and you are unsure about how to start. 

Many items that are sitting around your home could be worth serious amounts of money but to really get the ball rolling on eBay, you need to be aware of the etiquette and shortcuts that will help you save both time and money.

As well as bringing you some extra income, eBay can help you declutter your home and be environmentally friendly too. After all, one man's trash is another man’s treasure. 

If you are new to eBay or you are looking to sell on eBay, there are many tips to keep in mind if you want to be successful. It is best to start slowly and learn what it has to offer, exploring the landscape, the rules and the fee structure

We wanted to make sure you get the right guidance and really look at how we can help our customers to ensure you have a successful start on eBay. With eBay being a vast marketplace, it can be hard to keep track of all of the ways to ensure you are a successful long-term seller but luckily, we’ve narrowed it down to just 8. 


1) Finding Unique Items to Sell 

If you are going with the option of selling your own items from your home, you might not know which of the items might have value on eBay. 

Some examples of items that are worth value on eBay include: 


  • Lids from pots and pans

  • Empty perfume bottles 

  • Any craft supply

  • Broken jewellery 

  • Unopened cosmetics

  • Empty printer cartridges 


The list is really endless. Since you are a new seller, you don’t want to be a target for a scam. If what you're selling doesn't fit into any of these categories, the pounds can still add up, and you'll benefit from a more orderly home. Here is a list of what continues to sell well on eBay:


  • New items- Cellophane-wrapped DVDs and frocks with tags fetch a higher price.

  • Branded goods- People trust a 'Black & Decker drill' over an 'electric drill'.

  • Items with keywords- Ask yourself "will someone search for this?" People are more likely to search for a 'Ted Baker shirt' than a plain ol' 'shirt'.

  • Rare commodities- Rare or difficult-to-get-hold-of items always sell well.

  • Job lots- If you've little time and heaps of similar items, consider selling them as a bundle – this works especially well with baby clothes.


Learn how to ship, answer customer queries, and navigate your way around the seller dashboard. Start with selling inexpensive items to help yourself learn how eBay works. 



2) Learn How to Price an Item

Before you post anything on eBay, you need to learn how to price an item on eBay. One of the biggest mistakes sellers make is looking at retail value, active eBay listings, or going by what they paid for an item recently. 

To find out what eBayers have already paid for items similar to yours, look at completed listings which show historical lists of items that have either sold or unsold (not asking prices).

Maximising your earnings on eBay is about looking for high cost with high margin and growing their sales, rather than spending too much time on order processing. 

This also comes into account when pricing your shipping for an item. Make sure you price your items suitably alongside your shipping. Shipping doesn’t have to be difficult, nor does it have to be expensive. 



3) Look After Your Feedback 

Feedback is everything on eBay. Every member on eBay has a feedback score based on their selling efforts. Your score will be a combination of buying and selling transactions, so the more feedback you have, the more trusted you will be. 

When you are a new eBay seller with a feedback score below 20, it is a good idea to buy some inexpensive items so that other buyers can rate you, increasing your feedback score. After receiving an item, leave feedback for your seller and ask that they leave feedback for you. 

Aim for 20 feedbacks to start selling. 



4) Understand Seller Limitations (to Avoid Problems)

It is worth knowing that eBay sets seller limits depending on your experience. For example, if you are a new seller on eBay, there will be more strict limits for you. eBay wants you to establish a positive selling history and it places certain limits to prevent a level of fraud. 

Don’t be put off, this is just protocol for new eBay sellers. New sellers have accounts limits, category limits and item limits. 

Learn how to find your selling limits


5) Photography is Everything

As you are a new eBay seller, you need to make a good impression with your listings. You don’t need an excessive amount of photography equipment to make a good impression to your sellers, you just need a few bases:


  • 2 pieces of solid white poster paper - to use as a background for your pictures


  • A scale - to weigh items for the listing and shipping.


  • Shipping supplies- these can be easily purchased on eBay in bulk.


When a buyer views one of your listings, you want to fill them with confidence. You want them to see the detail within the product so that they feel comfortable with buying. If your photography is unclear or blurry, then this will discourage potential buyers as they won’t know what they’re buying. 

Ensure you've got good light when taking photos and if you're taking photos of something outdoors, like a car, try to do it on a sunny day. If it's an expensive item, take shots from different angles, as well as close-ups and distance shots.




6) Use Courier Shipping 

Courier shipping can be a lot cheaper if you are a new eBay seller. With Parcel2Go’s prices being even cheaper than the Royal Mail, it wouldn’t make sense to go anywhere else. 

A great courier to start you off is Evri. Their couriers are taking the country by storm by offering some of the lowest prices on the market. By introducing an innovative drop-off service with Evri  parcel shops, they changed the way that eBay sellers are able to send their parcels. 

Evri (formerly Hermes) handles over 260 million parcels every year, and their no-fuss approach to getting the job done promptly. 

To help you make your mind up, if you are selling items that are below or equal to 1kg here are some prices for you:


Parcel2Go - MyHermes - £1.75 exc VAT


Royal Mail- £2.06



7) Shipping Items Securely

Shipping an item is as easy as 1, 2, 3. 

One of the biggest hurdles for new sellers on eBay is packaging an item. This is a simple skill that anyone can learn with practice and patience. There are thousands of videos and tutorials on YouTube but we’ve saved you the time of having to find the right one. 


Package an Item With Parcel2Go




8) Create a Fair Return Policy

Many sellers hate the idea of returns and having to refund their buyers and let’s face it, it is inconvenient. However, under the eBay Guarantee, all sellers have one whether they like it or not. eBay wants buyers to feel confident when purchasing on the marketplace, so they guarantee that if an item isn’t as described or doesn’t arrive, the buyer will get a refund. 

As a seller, you will need to do everything in your power to ensure your listings are detailed and as accurate as possible. Alongside this, your listings need to stand out, why should buyers purchase your items instead of a competitor? 

If you offer a fair return policy, eBay rewards sellers who offer 30 days or more by boosting them in search results. So if you have a 30-day return policy, you will automatically place higher in search than a seller who doesn’t offer one. 

Remember, a fair return policy builds trust with potential buyers and if you don’t offer one, you may come across as dishonest. 




eBay is a great way to either make some extra cash or potentially build a base for selling online. It is accessible to anyone, there are no barriers to entry. Make sure you’ve taken the time to go through and process our steps, as eBay can sometimes come across as being overwhelming if you aren’t sure how to navigate around. 

If you need more help about How to Sell on eBay, we’ve created a more detailed guide to help you out. 

Furthermore, if you are looking to sell a range of items on eBay, check out our Smart Send tool to help you keep all your orders in one place. 


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