How to Sell on OnBuy is the world’s fastest-growing marketplace, and it’s home to both independent SMEs and big-name businesses who choose it as a route to market.

This success comes from the fact that OnBuy is a ‘true marketplace’ - by operating only as a marketplace, having never sold products itself, it focuses all its efforts on driving sales for its sellers.

Every business selling on OnBuy is unique and has access to the same tools and advantages, whatever their size or level of experience. OnBuy’s business model and supportive approach facilitate growth.

OnBuy kicked off the 2020s with an ambitious growth plan, set to take its sellers worldwide - and welcome plenty more eCommerce retailers onboard. By year-end 2023, OnBuy will be live in more countries than any other marketplace has ever reached before, all while keeping its core promise of driving growth for retailers.



Why OnBuy?


Always Growing

OnBuy has grown over 600% YoY for the past three years in a row - and this growth isn’t slowing down!


Thousands of Sellers

From SMEs to multinational companies, thousands of sellers trust OnBuy to grow their businesses.


A True Marketplace

OnBuy doesn’t compete with its sellers: every product is sold by an independent business and receives OnBuy’s full support.


8,000,000+ Customers

OnBuy is able to offer its sellers a customer base over 8,000,000 strong and counting as it continues expanding overseas.


Instant Payments

OnBuy is unique among UK marketplaces because you get paid as soon as you dispatch the order.


What Sets OnBuy Apart from Other Marketplaces?

Fair and Transparent

Classically, online retailers have felt the sting of unforeseen charges, sudden swerves in their chosen marketplace’s business model and strategies that prioritise the platforms’ bottom lines - not the sellers’.

In order to ensure every seller has a level playing field, OnBuy’s philosophy of fairness and transparency was created. That means you know the marketplace has your best interests in mind as it grows.

OnBuy ensures sellers always know what listing and promotion costs, what the platform is doing as it grows, how product prices have changed over time, and what money they’ve made. No surprise charges, no moving the goalposts.


Never a Competitor

OnBuy’s founding principle was to create a fairer and more balanced eCommerce ecosystem. This means OnBuy promises to never compete against its own sellers, by never acting as a retailer and remaining transparent in everything it does.


Fairer Play for Sellers

OnBuy’s business model is such that the marketplace succeeds when its sellers succeed. That means you feel more like a partner to your marketplace, rather than a guest setting up shop among its own listings - and you get prioritised by OnBuy accordingly.



Want to Become an OnBuy Seller?

By keeping things efficient, open and easy to understand, OnBuy provides a marketplace that can adapt to the needs of its sellers - from sole traders and SMEs right up to multinationals and bigger businesses.

It’s really easy to get set up on OnBuy - here are a few things to keep in mind in advance:


OnBuy Sells Almost Everything

Because OnBuy welcomes sellers of all kinds, the variety is seen in this marketplace is truly vast. From beauty, home and garden essentials to tech, toys and baby supplies, an enormous catalogue system helps customers find sellers’ listings fast.


OnBuy Lets You Market Your Own Way

OnBuy was designed not only to be a marketplace, but also a growth driver for eCommerce success. That’s why the platform has powerful marketing and discount promotion services that any seller - of any size - can use. OnBuy proactively markets products to increase sales too.

Boost is a risk-free advertising service that lets sellers transparently invest in marketing at scale - while Sale Price lets sellers set up discounts on as many of their listings as they like, for as long or short a timeframe as they choose.

OnBuy is truly fair: it never gives advantages to only its biggest or more profitable sellers. Boost, Sale Price and full personalised support are open to every eCommerce retailer selling on OnBuy.


OnBuy Makes Selling Worldwide Easy

Because OnBuy is expanding worldwide, there’s always another new market to reach with your product listings. However, OnBuy has intentionally made going global as effortless as can be.

Sellers are free to choose as many or as few countries to be active in as they like - opting in and out with a simple checkbox in their Seller Control Panel. That means OnBuy can help you coordinate a global eCommerce empire from one simple, intuitive dashboard.



How to Sell on OnBuy

Ready to join the world’s fastest-growing marketplace? Joining OnBuy as a seller is easy for any registered business, no matter the size.

Here’s some advice on getting started.


Step One

Start by filling out OnBuy’s simple application form to register your interest in becoming a seller. You’ll need to answer a few questions about your business, such as how many products you sell and where you’re based.

One of OnBuy’s onboarding team will be in touch within one working day to chat about your application and get you set up to start selling.

You have the choice of two account packages - Partner, which is £39.00 (plus VAT) per month, or Standard, which is £19.00 (plus VAT) per month and includes OnBuy’s Subscription Waiver Guarantee. That guarantee means you’re given time to get set up and list your products without being charged a recurring subscription fee until your sales pick up. 


Step Two

The next step is to set up your OnBuy seller account. Take some time to get to know your Seller Control Panel (SCP). This is the core dashboard where you’ll manage your OnBuy account, from activating Boost and Sale Price to dispatching orders.

The SCP has been designed to be scalable, so if you’re expanding internationally along with OnBuy, you can control which countries you sell into from that single dashboard.

Likewise, you can add integrations to your SCP to have greater command over inventory, promotion, sales metrics - you name it.


Step Three

Once you’re set-up, the next step is to start listing your products. OnBuy operates a catalogue system, so you can list against new products or create new ones.

OnBuy offers three ways to list your products: manually, via their templates, or by using a channel integration. If you need to create new products manually, their Product Creation Wizard lets you do this easily.

Crisp clean product imagery and descriptive, detailed copy work wonders in helping your products stand out from the crowd. List product details and dimensions, upload images, even add videos and documents - OnBuy makes the process straightforward so you can focus on selling. 


Step Four

Now you’re ready to start selling! OnBuy will promote your products to millions of potential customers for free - and thanks to OnBuy’s unique partnership with PayPal, you’ll get paid as soon as you mark an order as dispatched. 

If you want even more visibility for your products, make sure you explore Boost. OnBuy’s ad service is a risk-free way to get additional exposure, as you only pay when you make a sale through Boost!


Why Choose Parcel2Go to Send Your OnBuy Items?

Once you start seeing your OnBuy sales mount up, you’ll need a shipping solution that will keep up with your business as it grows. With Smart Send, you can import your OnBuy items and have them booked for a delivery with a courier of your choice, all in a matter of minutes. 

  • Find the service that’s right with the UK’s widest choice of couriers.
  • Protect your items in bulk, up to the value of £10,000 each.
  • Group items together for easier shipping.
Get a quick quote to see how much you could save by shipping with Parcel2Go via OnBuy!

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