Top 5 ways to use online offers to increase business

25 January 2013 | Business | Online Shopping

Author: Parcel2Go.com

However, they have had a pretty bad reputation in more recent times, sparked from all the negative press surrounding Groupon and how it can actually be bad for business.

However, you shouldn’t avoid using daily deal sites completely or avoid any kind of online offers; there is definitely still value in using them… if you go about it in the right way.

So, here are the top 5 tips from successful business entrepreneurs;

1. Use Retargeting and take advantage of cart abandonment

As part of your marketing strategy, you can use online offers to retarget customers with banners. You can also turn shopping cart abandonment into a positive by sending relevant offers via emails to lure those shoppers back.

2. Encourage quick sales

Why not offer online discount or promotional codes to first time buyers? This encourages people to buy from you, instead of your competition.

3. Customise and learn

Don’t make the mistake of using daily deal sites and discount vouchers to simply increase conversions. Use them as a trial and error method to learn about your customers and their behaviour online. Unique codes can be created for each of the different channels so you can then test and see what works best.

4. Join forces with affiliates

Encourage affiliates to market for you by giving them a discount code they can offer to their audience. This can then easily be tracked through the affiliates sales.

5. Distribute through partners

Increase the size of your audience by partnering up with another business which has the same target market as you (not a competitor of course though!). Offer special discounts which they can then hand out to their database. This will increase your reach, exposure and sales.

Do you use online offers and deals to attract customers? Has it worked for your business?