How Your Business Can Use ChatGPT

Unless you’ve been living under a rock for the past year, you’ve probably already heard of the latest AI, ChatGPT. With seemingly endless possibilities, it’s no surprise that ChatGTP has become one of the most popular services in the world. Reaching over 1 million users in just 5 days! But have you ever wondered how you can use it for your business?

The tool has capabilities to be included in many aspects of business, such as customer service and content creation, but knowing how to make the most of it remains a mystery for many.

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What is ChatGPT?


person using laptop with ai on screen


Before you use ChatGPT for your business, you should know exactly what it is and does. ChatGPT is designed to engage with users on basically any subject, providing suggestions and discussions. Using natural language processing techniques, ChatGPT can understand and give human-like responses to any text inputs.

What makes ChatGPT so exciting is its ability to learn and adapt over time. As it's fed more data and exposed to more languages, it becomes increasingly sophisticated and accurate in its responses. And with over 175 billion parameters, you can rely on ChatGPT to respond to literally anything you want.

But, AI does still have some limitations so it’s always important to check and refine the responses ChatGPT generates before you use it.


Is ChatGPT Free?

Yes, ChatGPT remains free for now. All you’d need is an OpenAI account and you’re good to go!

But OpenAI also provide a ChatGPT Plus subscription for $20/month that comes with additional benefits such as:

  • Priority access to ChatGPT, even in peak times.
  • Faster response times
  • Access to new features and improvements like GPT-4

So if you're planning on spending a lot of time with ChatGPT, then upgrading to the plus subscription could be a real game-changer for your business!


How Businesses Can Use ChatGPT

So, how can you use ChatGPT to your advantage? With ChatGPT’s many capabilities, there are many ways a business can utilise it. You should keep up to date and use ChatGPT as much as you can so that you can be confident you know how to incorporate it effectively.

But to get you started, here’s 6 key areas you can use ChatGPT for your business.


Improve Customer Service with ChatGPT


person using AI chat on phone


In today’s market, providing reliable customer service is more important than ever! But it can be difficult to meet the high customer service standards, especially for those smaller businesses.

By adding ChatGPT or Chatbot into your customer service, you can leverage its many automated and sophisticated capabilities. You can do this by:

  1. Identify Customer Pain Points - Start by finding the pain points your customers often experience when interacting with your customer service. Look at the common questions or issues that customers face, and how ChatGPT can be used to solve them.
  2. Create a Conversation Flow - This will determine how ChatGPT will follow and interact with customers. Remember that your flow should be designed with your customers in mind. Make sure you’re addressing needs and providing information.
  3. Program ChatGPT - Now it’s time to add ChatGPT into your business’ customer service. You can easily code ChatGPT into your website or link it with your social media pages.
  4. Test and Update Regularly - Then get the most out of ChatGPT for your customer service by making sure you’re testing and updating regularly. Analyse customer interactions, identify areas for improvement, and adjust the conversation flow. Make sure you continuously train and update ChatGPT based on customer feedback and insights to ensure it provides accurate and relevant responses.

This can effectively automise a lot of the customer services processes you would have to do yourself. This saves you time to focus on growing your business even more, while knowing your customers are happy and satisfied.


How ChatGPT Can Generate Leads

And with the feedback and experiences your customers provide through your customer service and ChatGPT, you can even generate leads!

ChatGPT can be used by businesses for lead generation through its conversational experiences. By adding ChatGPT to your website, businesses can prompt visitors to talk with the chatbot and receive answers and suggestions that could lead to potential sales or conversions.

Keep a database of the various responses your customers provide through ChatGPT’s service and review any common pain points of suggestions they have!

This also creates a more engaging and interactive experience for potential customers, helping your business to build stronger relationships with your target audience.


Using ChatGPT for Content Creation


people generating content ideas with tablet


We’ve all found ourselves struggling for content ideas at some point and finding that little push is sometimes all we need to get going - well, why not use ChatGPT to get you inspired?

With the platform's seemingly endless capabilities, you can ask it to generate general ideas on any topic you want - no matter how niche! Make sure you’re providing good prompts so that you’re getting the most out of the ChatGPT’s ability. You want to include things such as:

  • The specific industry/topic you want to create content for
  • The target audience(s) specifics such as age, gender and interests
  • Current trends in your industry

ChatGPT can learn from your current content and provide suggestions for future content. Simply request that ChatGPT go through your current content such as a blog and sit back as it generates as many relevant ideas as you want.

The key here is trial and error. ChatGPT is free to use as much as you want, so asking many questions would make sure you’re getting the most relevant content ideas for your business.


Writing with ChatGPT


person writing and robot typing opposite


In addition to finding ideas for content, you can also use ChatGPT to write whatever you want. Whether you’re looking to write blog content or an engaging landing page, you can rely on ChatGPT to get you off to a good start.

By using accurate prompts, you can simply instruct ChatGPT to write whatever you want. You should try to make these prompts as detailed as possible so include specifics such as:

  • The Format of the Content - Tell ChatGPT specifically what it is you’re writing. This will allow the bot to style the content in the correct way.
  • The Intended Audience - Include which specific audience your post is for. Think about their age, gender and interests to start.
  • Length of Content - If no length is included, you may find that ChatGPT will write too little or too much for the content you want. Add a word count to your prompt for an exact length.
  • Things You Want Included - ChatGPT may not include everything you want so it’s important that you mention anything you want to add beforehand.

But you must be careful when using ChatGPT for your content. While it can make high-quality content on a wide range of topics, it lacks the context and experience that a person can bring to the table. This means that it may not be able to capture the specifics of a brand's voice or tone.

Also, it may not be able to fact-check or verify the accuracy of the information it generates, which could potentially lead to errors. So always make sure you double check any facts or statements that ChatGPT produces.


AI Language Translation

The language translation aspect of ChatGPT can be a real game changer for businesses looking to expand their reach to customers around the world. ChatGPT can easily translate conversations between you and your customers as they happen. This can be particularly beneficial for businesses operating in multilingual markets, as it can help to overcome language barriers and provide support in multiple languages.

This can also help businesses looking to reach a wider audience by allowing them to communicate with customers who may not speak their native language. With ChatGPT's language translation, businesses can create more inclusive and accessible content for their customers, improving your customers’ happiness and loyalty.


ChatGPT for General Assistance

One of the aspects many people love about ChatGPT is its ability to help with everyday tasks. No matter what you want help with, ChatGPT can provide some assistance. Whether that be help with a tricky HTML code for a website or an annoying Excel formula that just doesn’t seem to work, you can rely on ChatGPT to help out as best it can.

Why not give it a go the next time you run into an issue at work? You’ll be surprised to see just how helpful a question to ChatGPT can be!


ChatGPT Prompts


person shaking hands with ai arm coming from laptop


As discussed, it’s important to provide ChatGPT with some prompts before you delve into it as these help you get the specific answer quickly and reliably.

You might find it useful to develop a copy of prompts you’ll regularly use with ChatGPT. You want to make sure these prompts are establishing context and audiences while promoting creativity in the correct format. Here are some helpful tips to get you started:

  1. Be As Specific As Possible - Your request should outline exactly what you want ChatGPT to do. This reduces ambiguity and lessens the amount of irrelevant information you see when ChatGPT fulfils your request.
  2. Give Any Background Information - This allows ChatGPT to gather more of an understanding of exactly what you want and relate the content specifically to what you’ve provided. This makes it particularly helpful when dealing with complex subjects or tasks.
  3. Use Limitations - This prevents ChatGPT from going off the rails! If no limitations are presented, the AI could give more or less than what you want. For example, setting a word limit will prevent ChatGPT from providing too much information which will also make it be more concise with its response.
  4. Experiment With Different Prompts - Having one prompt may not be effective each time you use it. Try out additional prompts with different language, background information or requests until you are happy with the response ChatGPT gives.

You could check out some communities that talk about and give examples of prompts for various ChatGPT tasks. Forums such as FlowGPT offer templates and guides for ChatGPT prompts which you can use directly or as suggestions for your specific task.


ChatGPT Limitations


person using AI on interactive screen


Despite seeming like the perfect tool, there are some limitations on ChatGPT that we must consider. It can’t do it all…yet!

As mentioned earlier, when producing content, you shouldn’t solely rely on ChatGPT. It often doesn’t provide the tone or style your specific business has and can supply outdated or incorrect statements. This is due ChatGPT’s knowledge only being updated as far as 2021, so any data beyond that can’t be recognised or searched by the AI service. And what makes it less obvious is that ChatGPT will insist that the facts are correct - which can cause some confusion.

ChatGPT also has a limitation in its contextual awareness. Despite its ability to produce human-like text, it lacks the capacity to understand the full context. This means the output may contain errors, such as the text being unrelated completely or even insensitive.

ChatGPT is also prone to being quite wordy and formal with its language - this is particularly problematic in those personal sides of your business, such as customer service. If your customers feel they are talking to a robot, they may distance the connection with your business. As ChatGPT is developed, this may become less of a problem but as of now it’s again nice to double check or create specific prompts that depict the style of voice that you want.


What We’ve Learnt

Using ChatGPT’s many sophisticated capabilities can benefit your business a lot, especially with automating processes where time could be used to focus on growing your business. And with ChatGPT still in early development, establishing it in your business practices now could benefit you in the long run.

But it’s important to remain careful when using ChatGPT at this time. With various limitations, you may run into some problems with the responses ChatGPT produces such as accuracy and context. This makes it important to still have human input to double check all of ChatGPT’s responses and to create specific prompts for your business needs. But a useful tool nonetheless!

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