How To Sell On eBay

So you've decided to start selling on eBay. A wise choice - after all, the site is one of the world's leading e-commerce portals and has a massive user base. But it's also worth remembering that there are millions of different items listed on eBay at any one time. It should go without saying, then, that you need to think carefully about how you're going to make the items you want to sell stand out from the crowd. A bit of research and planning could therefore make a big difference.

Here's a quick guide to selling on eBay, and how you can woo potential buyers.

Make your listings stand out

If you're going to catch potential buyers' attention, then you need to get your listings right. Above all, your listings need to be both eye-catching and informative. Obviously, there's a balance to be struck - buyers want to be well informed about the products they purchase, but there is a danger that if you bombard them with too much information you'll simply put them off. Using the right keywords in your listing title can also make it easier for buyers to find your product. Given the sheer volume of other products you'll be competing against, it makes sense to bear this in mind.

Specific categories can help users to find your item. You can list your item in up to two categories, so make sure you choose the most relevant ones for maximum visibility. Photos can also make your items more visible - if you don't have a photo of the item in question to hand, a relevant stock photo should suffice.

Keep your customers on side

Another trick to successful eBay selling is to keep your customers happy. This is, after all, probably the most basic requirement of retail. Make sure that customers can get in touch with you - check that your contact details are up to date, and make sure spam filters don't prevent your buyers from contacting you. You can also select buyer requirements to ensure you attract the right custom, and you can find out more about individual buyers by checking the feedback they've received from previous sellers.

Make sure you stick to a firm pricing strategy. It's always a good idea to keep abreast of the competition, so take a look at items similar to the ones you're selling and look at how much other people charge for them.


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