Retailer online deals affect 60 per cent of shopping activities

Its ‘The Brands We Love v The Brands We Buy’ data showed that promotions encourage 28 per cent of shoppers to spend more, 27 per cent to purchase from retailers they wouldn’t normally opt for and 25 per cent to buy items they wouldn’t usually purchase.

Surveying 2,011 UK adults, the report revealed the nation was extremely keen in engaging with retailers through promotions – with just 8 per cent of the participants having no interest in them.

Additionally, the report highlighted that factors such as gender and age were extremely significant in the way people responded to promotions. More than a third (34 per cent) of 18-34 year olds stated that promotions influenced them to spend more, while men were much more likely than women to buy from retailers who weren’t their regular choice (30 per cent compared to 23 per cent).

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