Online and convenience shopping deemed crucial in global wine sales

The data reviews the markets it believes represents 50 per cent – or 12 billion litres – of all wine consumed globally, covering the UK, the US, France, Australia, Japan, Italy, Spain and Germany.

The increase in convenience shopping is a familiar practice across several countries as consumers lose interest in bulk, weekly shops preferring to undertake regular top up shops – which is especially prevalent in the UK, the US, Spain and France.

While there is clearly a healthy growth in online shopping, it appears that different countries are at different stages of growth. While the UK is well advanced in this field, consumers in France favour the “click and collect” feature. However, the online share of this market will increase as technology continues to advance – making it simpler and more efficient to shop online.

Image credit: Valentyn Volkov, iStock, Thinkstock

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