Supported by industry development firm, SPRING Singapore, the company revealed that the overwhelming response by local retailers is a strong indicator that they are dedicated in delivering as many different shopping options as possible to please their digital-savvy shoppers.
Group director of SPRING Singapore, Kee Ai Nah, said: “In this era of mobile device-enabled consumers, retailers must offer compelling propositions to engage and create shopping experiences beyond the conventional strategies of brick-and-mortar stores. We hope that the GOSF will build stronger confidence in ecommerce amongst retailers, and enable them to create more opportunities to grow their sales.”
Country director at Google Asia Pacific, Joanna Flint, explained: “Singaporeans are sophisticated shoppers and the internet is a key part of the shopping process for them. Nearly 70 per cent of shoppers research purchases online and almost half of these go on to complete their purchases on the web. And this is a trend that holds across devices – a staggering 12 per cent of Singaporean internet users shop on mobile at least once a week: that’s more than France, Germany or Japan.”