Apple’s reaction to widespread disappointment at scratched iPhones


iPhone scratches Apple iPhone 5 shortage FoxconnnI am sure everyone will be aware by now of the many complaints and negativity online surrounding the iPhone 5, and the seemingly large quantity which are damaged with scratches.

So far, Apple have yet to come up with an adequate explanation or apology for the many disappointed iPhone 5 owners.

However, it has recently been revealed that Apple has been left with a shortage of iPhone 5 stock; due to thousands of factory workers in China going on strike, with one of the reasons being too much pressure on them to improve the product’s quality.

It has been reported there has been ‘quality control crackdown’ at Foxconn factories to stop consumers receiving phones with marks and scratches.

Low stock can be attributed to Apple cracking down on labour

Bloomberg reports that a ‘person familiar with the matter’ explained that this is the reason why there is low stock for the iPhone 5.

According to the report, Apple executives have told Foxconn bosses to “tighten production standards.”

However, the reasons for the imperfect iPhone’s could all be down to the new design.

Jacob Huang, a professor of materials engineering at National Sun Yat-Sen University in Taiwan, said: “It’s a trade-off because aluminium is strong and tougher to break, and it’s light and more economical, yet it is also easier to scratch,”

You could use magnesium, which is lighter, but even softer and easier to scratch, or glass which is heaver but harder yet more brittle.”

And Sterne, Agee & Leach Inc analyst Shaw Wu said: “The iPhone 5 is not easy to put together because it’s a minimalist design. Apple has a very high standard, where it aims to produce each model to be an exact replica where variance is measured in microns.”

However, I can’t help but think that Apple should have rigorously tested its new design before launching its highly anticipated iPhone 5.

I think this is another major fail on Apple’s behalf – along with its disastrous Maps app.

What are your thoughts on this?



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