Amazon reported to be buying Net-a-Porter

News of the possible deal was first reported by Women’s Wear Daily, detailing that should the acquisition prove successful, will value Net-a-Porter lower than its existing valuation of £1.5 billion.

While no statement has been released by either party, this move certainly ties in with Amazon’s desire to become more involved in the high-end market.

It’s no secret that Amazon has been looking to make its foray into the luxury fashion sector for some time now, and the potential acquisition of Net-a-Porter, owned by Swiss company Compagnie Financière Richemont, would result in a new commitment to an area Amazon has yet to make a mark on.

In 2012, Amazon’s CEO Jeff Bezos told the New York Times that the retailer was undertaking a “significant” investment in luxury brands. 

Image credit: malexeum, iStock, Thinkstock 

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